Branding
Transaction
Operations
Our
Services
Product
Development
Communi-
cation
- Target Group Definition
- Value Creation Concept
- Usage and Community Concept
- Exterior and Interior Design Brief
- Positioning and USP
- Buyer, Tenant, and User Benefits (Quantitative and Qualitative)
- Story Building
- Project and Site Analysis
- Market and Trend Analysis
- Target Group Analysis
- DNA for “Signature Properties”
- Potential Assessment
- Initial Ideas and Conceptual
Directions
– Brand Strategy
– Brand Identity
– Naming
– Logo Design
– Brand Design/
Corporate Identity
– Style Guide
– Business Stationery
Analysis
- Marketing Planning
- Communication Strategy
- Cross-Channel Storytelling
- 3D, Renderings, Videos
- Construction Site Communication
- Sales Materials
- Print Communication
- Digital and Social Media Marketing
- Events, PR
- Stakeholder Communication
– Professional Marketing Strategies and High-Quality
Communication Throughout the Sales Process
– Transaction Support: From Investors Sourcing to Closing
– Branding and Property Enhancement
– Property Programming
– Operational Concept
– Operator Selection
– Services and Partnerships
– Community Management
– Neighborhood Communication
– Events and PR
Product
Development
Analysis
Branding
Communi-
cation
Operations
Transactions
Our
Services
– Brand Strategy
– Brand Identity
– Naming
– Logo Design
– Brand Design /
Corporate Identity
– Style Guide
– Business Stationery
– Professional Marketing Strategies
and High-Quality Communication
Throughout the Sales Process
– Transaction Support: From investors
Sourcing to Closing
– Branding and Property Enhancement
– Project and Site Analysis
– Market and Trend Analysis
– Target Group Analysis
– DNA for
“Signature Properties”
– Potential Assessment
– Initial Ideas and
Conceptual Directions
– Property Programming
– Operating Concept
– Operator Selection
– Services and Partnerships
– Community Management
– Neighborhood
Communication
– Events and PR
– Target Group Definition
– Value Creation Concept
– Usage and Community
Concept
– Exterior and Interior
Design Brief
– Positioning, USP
– Buyer, Tenant, and User
Benefits (Quantitative,
Qualitative)
– Story Building
– Marketing Planning
– Communication Strategy
– Cross-Channel Storytelling
– 3D, Renderings, Videos
– Construction Site
Communication
– Sales Materials
– Print Communication
– Digital and Social Media
Marketing
– Events, PR
– Stakeholder
Communication
Bricks And Stories is a concept and marketing agency for ambitious real estate projects.
With a focus on concept development, storytelling and design, we accompany neighborhoods from the initial idea to the usage phase and transform them into unique brands with high desirability.
Some of the topics we have dealt with over the past five years can be found in this magazine:
Bricks And Stories is a creative strategy and marketing agency for visionary real estate projects.
We shape places through ideas, narratives and design. From the first spark of a concept to life in everyday use, we accompany districts and developments on their journey — turning them into meaningful brands with identity, desirability and long-term relevance.
Some of the key topics we have explored over the past five years are featured in this magazine:
Bricks And Stories is a concept and marketing agency for ambitious real estate projects.
With a focus on concept development, storytelling and design, we accompany neighborhoods from the initial idea to the usage phase and transform them into unique brandswith high desirability.
Some of the topics we have dealt with over the past five years can be found in this magazine:
Our portfolio of favorite properties covers many areas of the real estate market: innovative residential properties, modern new-work offices, sophisticated hospitality projects, and entire urban developments with diverse usage concepts. We have worked for these clients in recent years:
Our portfolio for Signature Properties spans a wide range of the real estate market: innovative residential properties, contemporary New Work office concepts, sophisticated hospitality projects, and large-scale mixed-use district developments.
Over the past years, we have had the privilege of working with the following clients:
As experts in concept development and communication, we are part of the collective This Is Really Happening, which transforms underused properties into “Happening Places” — conceiving, operating and communicating them as vibrant, living destinations.
As concept and communication experts, we are part of the collective, “This Is Really Happening”, which turns unused properties into “Happening Places”, this operates and communicates.
As concept and communication experts, we are part of the collective.
“This Is Really Happening”, which turns unused properties into “Happening Places”,
this operates and communicates
For over twenty years, we have been dedicated to generating added value through desirable properties. We have developed, designed, marketed, and operated these properties.
Roman Diehl – After completing his degree in Business Administration, Roman spent most of his career in senior strategy and marketing roles at companies such as PricewaterhouseCoopers, TUI and, above all, BMW, where he played a key role in developing BMW Welt as Marketing Director.
As a board member of International Campus AG, he was responsible for the concept and marketing of the student co-living brand The Fizz.
Since then, he has focused on the development and commercialization of innovative real estate concepts, primarily in the residential sector.
➔ At Bricks And Stories, he leads Strategy, Operations and Client Advisory.
Gregor Wöltje – Gregor studied architecture and went on to build one of Germany’s most successful advertising agencies, working with clients such as E.ON, Levi’s and Deutsche Bank.
After selling the agency, he spent ten years as a management consultant specializing in sustainability.
Today, he brings together his expertise in architecture, sustainability and communication to launch unconventional and forward-thinking real estate projects.
➔ At Bricks And Stories, he leads Concept Development, Storytelling and Creative Direction.
For over twenty years, we have been dedicated to generating added value through desirable properties. We have developed, designed, marketed, and operated these properties.
For over twenty years, we have been dedicated to creating added value through Signature Properties . We have conceived, designed, marketed, and operated these properties.
Roman Diehl. – After completing his degree in Business Administration, Roman spent the majority of his career in senior strategy and marketing roles at companies such as Price Waterhouse, TUI and, most notably, BMW, where, as Marketing Director, he played a key role in the development and launch of the BMW Welt. As a Member of the Management Board at International Campus AG, he was responsible for the concept development and marketing of the student co-living brand The Fizz. Since then, he has focused on the development and marketing of innovative real estate concepts, primarily within the residential sector.
→ At Bricks And Stories, he oversees Strategy, Operations, and Client Advisory.
Gregor Wöltje – Gregor studied architecture and went on to build one of Germany’s most successful advertising agencies, working with clients such as E.ON, Levi’s, and Deutsche Bank. After selling the agency, he spent ten years focusing on sustainability as a management consultant. Today, he combines his expertise in architecture, sustainability, and communication to launch unique real estate projects.
→ At Bricks And Stories, he heads the Concept, Storytelling, and Creation division.
Gregor Wöltje - Gregor studied architecture and went on to build one of Germany’s most successful advertising agencies, working with clients such as E.ON, Levi’s, and Deutsche Bank. After selling the agency, he spent 10 years focusing on sustainability as a management consultant. Today, he combines his expertise in architecture, sustainability, and communication to launch unique real estate projects.
➔ At Bricks And Stories, he heads the Concept, Storytelling, and Creation division.
Roman Diehl - After earning his degree in business administration, Roman spent most of his career in senior strategy and marketing roles at companies such as Price Waterhouse, TUI, and, most notably, BMW, where he helped establish BMW Welt as Marketing Director. As a member of the executive board at International Campus AG, he was responsible for the conception and marketing of the student co-living brand “The Fizz.” Since then, he has focused on the development and marketing of innovative real estate concepts, primarily in the residential segment.
➔ At Bricks And Stories, he oversees the areas of strategy, operations, and client consulting.
To bring our value-driven concepts to life, we work with a top-tier team of designers, writers, 3D artists and digital experts.
A top team of design, text, 3D and online experts is at your disposal to implement our value-added concepts.
As concept and communication experts, we are part of the collective.
“This Is Really Happening”, which turns unused properties into “Happening Places”,
this operates and communicates
In addition to the projects we support for our clients,
With our student living brand TAKE OVER, we are dedicated to the task of transforming vacant office buildings into affordable student shared apartments.
In addition to the projects we support for our clients, With our student living brand TAKE OVER, we are dedicated to the task of transforming vacant office buildings into affordable student shared apartments.
Alongside the projects we develop for our clients, we dedicate ourselves to our student living brand TAKE OVER, transforming vacant office buildings into affordable shared homes for students.
